September 22, 2009
Which of one of these factors would have the largest impact on the company’s marketing strategy?
qtpie34 asked:
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.
What are some of the environmental factors that you will need to consider in marketing your coffee in China? Why?
Create a video blog
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Comments on Which of one of these factors would have the largest impact on the company’s marketing strategy?
Every culture has different expectations so you will need to do a lot of research as to how your chain will be received in China and then market it based on that.
The company goodbye.